Kamar Gadget

OVERVIEW

Kamar Gadget, established in 2014, is a company focused on second-hand smartphone products based in Indonesia. Founded by Den Robbie, Kamar Gadget has consistently delivered joyous, intimate and trusted experience to all his customers. In a moment for growth to expand the company, Kamar Gadget evolved to be expressive as its culture. While remaining close to local Sundanese belief, the branding includes the vernacularity of Indonesia’s low brow & kitsch manner to be closer to its growing audience in the digital world since the pandemic hit in 2020.

YEAR

2022

ROLE

ILLUSTRATOR

DESIGNER

SERVICES

BRAND DESIGN

ILLUSTRATION

About the project

I was tasked as the illustrator and designer to support the branding’s mission of making it more relatable and engaging for Indonesian users. This involved conducting research on local-friendly characters to inspire character designs that would resonate culturally, as well as creating cartoons and emotes that could be used seamlessly across different applications. Additionally, I explored popular Indonesian slang, incorporating words and expressions that could be reused in various touchpoints to create a sense of familiarity and playfulness. The outcome was a fun, distinctly local approach to branding for secondhand gadgets, helping to build community connection and giving the brand a warm, approachable personality that truly spoke to its audience.

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Kamar Gadget

OVERVIEW

Kamar Gadget, established in 2014, is a company focused on second-hand smartphone products based in Indonesia. Founded by Den Robbie, Kamar Gadget has consistently delivered joyous, intimate and trusted experience to all his customers. In a moment for growth to expand the company, Kamar Gadget evolved to be expressive as its culture. While remaining close to local Sundanese belief, the branding includes the vernacularity of Indonesia’s low brow & kitsch manner to be closer to its growing audience in the digital world since the pandemic hit in 2020.

YEAR

2022

ROLE

ILLUSTRATOR

DESIGNER

SERVICES

BRAND DESIGN

ILLUSTRATION

About the project

I was tasked as the illustrator and designer to support the branding’s mission of making it more relatable and engaging for Indonesian users. This involved conducting research on local-friendly characters to inspire character designs that would resonate culturally, as well as creating cartoons and emotes that could be used seamlessly across different applications. Additionally, I explored popular Indonesian slang, incorporating words and expressions that could be reused in various touchpoints to create a sense of familiarity and playfulness. The outcome was a fun, distinctly local approach to branding for secondhand gadgets, helping to build community connection and giving the brand a warm, approachable personality that truly spoke to its audience.

Smooth Scroll
This will hide itself!

Kamar Gadget

OVERVIEW

Kamar Gadget, established in 2014, is a company focused on second-hand smartphone products based in Indonesia. Founded by Den Robbie, Kamar Gadget has consistently delivered joyous, intimate and trusted experience to all his customers. In a moment for growth to expand the company, Kamar Gadget evolved to be expressive as its culture. While remaining close to local Sundanese belief, the branding includes the vernacularity of Indonesia’s low brow & kitsch manner to be closer to its growing audience in the digital world since the pandemic hit in 2020.

YEAR

2022

ROLE

ILLUSTRATOR

DESIGNER

SERVICES

BRAND DESIGN

ILLUSTRATION

About the project

I was tasked as the illustrator and designer to support the branding’s mission of making it more relatable and engaging for Indonesian users. This involved conducting research on local-friendly characters to inspire character designs that would resonate culturally, as well as creating cartoons and emotes that could be used seamlessly across different applications. Additionally, I explored popular Indonesian slang, incorporating words and expressions that could be reused in various touchpoints to create a sense of familiarity and playfulness. The outcome was a fun, distinctly local approach to branding for secondhand gadgets, helping to build community connection and giving the brand a warm, approachable personality that truly spoke to its audience.

Smooth Scroll
This will hide itself!